Thursday, June 19, 2003

Slicing the MP3 dollar


Business 2.0 shows how the revenue for each MP3 sold, typically for $1 today, gets divided amongst all the players with their fingers in the pie.
The Site's Cut - 40%
The biggest chunk of your dollar goes to the online music provider. This explains why sites like Rhapsody can offer promotional discounts: When you buy a song for 49 cents, the site sacrifices its profit but the label still gets paid.

The Publisher's Cut - 8%
This sliver goes to the music publisher in the form of "mechanical royalties," the amount paid to license the written music. While other fees can vary from artist to artist, mechanical royalties are always a flat-fee transaction.

The Label's Cut - 30%
The record company receives "performance royalties" that are paid to license an actual recording (not the written music). That explains why some performers, like alt-rocker Aimee Mann, run their own labels -- it allows them to keep a larger share of these royalties for themselves.

The Middlemen's Cut - 10%
A small portion is reserved for various other intermediaries. Sites like Liquid Audio, MusicNet, and Rhapsody often sell their services through secondary distributors like Amazon and AOL, so they, too, get a cut.

The Artist's Cut 12%
Twelve percent is average, but successful bands often hammer out better contracts. In many major-label contracts, charges for "packaging" and promotional copies are subtracted from the artist's cut, leaving the talent with a measly 8 percent. BMG, Universal, and Warner have announced plans to do away with such deductions for digital downloads

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