Placing "Issues" Into Movie and TV Scripts

The National PolicyCenterhas an interesting article on the writing of storylines and scripts by liberal foundations to promote their causes, akin to product placements in TV shows and movies.

While the effort uses many of the usual PR devices such as bookings on TV talk shows and newspaper op-eds, it also relies heavily on "issues placement," i.e., references to the need to provide universal coverage scripted into a variety of TV dramas and sitcoms.